Updated: Nov 10, 2020
Feedback in your artistic business is one of the most important gifts you can give yourself. I know what you are thinking: “everyone hates to fill out surveys!” I know, I know; but here is where you are missing the big picture.
Every once in a while when someone fills out a survey, information is collected that will funnel back in key dividends for your art business.
This information is rich with customer experience data that your artistic business can thrive on. This data comes from the client- so you really need to pay attention to what it is like to do business with you.
It is easy to sweep surveys under the rug- or to brush them off as being unimportant. Sadly, a lack of attention could cost you your artistic business, and the pursuit of your passions.
Here are my…
3 reasons why you need to listen to feedback in your artistic business.
1. The client feels heard. When a client feels that their opinions (whether positive or negative) have been heard and appreciated by the business they are working with; the relationship is improved. A client wants to know that by taking the time to offer feedback on their experiences, their efforts will not be wasted. Listening to the experience that clients have had with your artistic business is the first step in achieving a great relationship and a repeat customer.
2. Improves the product offered. As the owner of an artistic business, when you receive feedback it helps you to learn your weak points and thus develop them into strengths. Consider your business like a muscle- if you work on adding strength to your weak points, you will soon have a muscle capable of lifting some pretty substantial credibility so to speak. If you don’t know your weak points, you cannot grow effectively. Thus, you should listen to feedback in order to find out where you need to improve.
3. Positive testimony. Positive testimony in the form of positive feedback can drive sales upward. This is known as providing a social proof. This proof tells prospective clients that other people have tried your artistic business, and they had a positive experience. Although not everyone falls for the social proof, you might be surprised to learn how deeply other people’s experiences can affect each of us.
Have you ever had an experience where you listened to feedback and it resulted in an improvement in your artistic business?
Leave your story in the comment section below.
Thanks for reading.